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Shouler & Son is staking its claim to the local residential housing market in and around the Melton and Vale of Belvoir this year following a revamp of its sales offer to buyers and sellers.

This bold assertion is being made by Richard Cleaver who, in being appointed by Shoulers last spring as its new Head of Residential, has been tasked to reinforce the local firm’s reputation as one of the area’s leading selling agents.

Richard’s appointment followed the closure in 2021 of the Shouler & Son estate agency presence on Melton Mowbray’s Wilton Road - part of the planned re-engineering of the Shoulers business, including rural and commercial property services, that had been stalled by the Covid-19 pandemic and consequent phases of commercial lockdown.

As a housing market ‘veteran’ with 25 years’ experience in estate agency across the East & West Midlands and the London home counties, Richard believes the changes he has initiated are already improving the selling & buying process for clients and will also ‘weatherproof’ the firm’s residential property instructions and sales portfolio for the future.

In updating and re-presenting Shoulers’ residential sales offer in today’s housing market, Richard Cleaver sees strength in the position occupied by the multi-disciplinary firm whose property heritage in Melton Mowbray dates back to the mid-19th Century.

He explains, “As a family firm, Shouler & Son has stood the test of time since 1846 and remains in business for a reason.

“Many modern estate agencies have ditched the personal in favour of an over-reliance on the digital and impersonal.

“That’s not what we are about in going forward with our renewed residential sales offer.

“A home is the biggest consumer purchase most of us are ever likely to make.

“So while there is absolutely a place for technology in the process of buying & selling houses, there should also be room for heart, head and a bit of gut instinct in combination with expertise, experience and empathy.

“Shoulers continues as a business for so long because we have always combined the best of what’s traditional with the best of what’s current.

“But what’s best is always refreshing and renewing itself.”

To talk with Shouler & Son about a marketing appraisal and a valuation of your home, contact Richard Cleaver, tel 01664 560181 or see